We have built up a solid reputation on this basis. Starting out as a single store in Durban in , NWJ is today one of the fastest growing retail jewellery chains in Southern Africa — a significant feat in tough economic times; just ask the economists.
Today NWJ has close to 70 stores nationwide, situated in all major centres and towns. They range in size from 36m2 to a king-size m2. We trade with highly competitive trading densities, which have been on a strong growth trend over the past number of years.
We also specialise in watches, both international and our stylish house brands. NWJ guarantees investors the security of belonging to the JSE-listed, Taste Holing Limited franchise oriented group of companies, with a proven operation model. With the introduction of the NWJ account card, we have a fast-growing base of credit customers. This means huge savings for our customers as there are no middle-men and no mark-ups.
NWJ is the only jewellery retailer in SA offering a franchise opportunity. How you run a highly successful business built on diamonds, metals and watches is really pretty simple: consistently offer your customers great value as well as a great in-store experience, in terms of:.
Variety is especially important in this sector and NWJ offers a wide range of jewellery that includes everything from affordable fashion items to more exclusive pieces crafted in gold and precious stones.
This makes our products an appealing option to many different types of customers, whether they are drawn to classic or more modern items. Thanks to the manufacturing facilities, the company also produces custom-made jewellery, which is crafted by an experienced team of designers, gemmologists, goldsmiths and jewellers, and offers repair services. Franchisees who buy into the brand will profit from it. We have ensured the sustainability of the brand by focusing on quality, value and choice, three elements that are fundamental to the business and which are adhered to by everyone at all levels.
It helps to have an established management team with many years of experience in the jewellery field. Our company structure is very open with easy communication across the board.
This is a franchise system that will appeal to people who want to work regular hours in a sophisticated and attractive environment, serving customers who are men and women predominantly in the LSM 7 to 10 categories. A bit of artistic flair would also be to your benefit. Business acumen and a degree of management skills are required, as well as an understanding of the control of stock. Stockley points out, however, that NWJ provides full training to franchisees at its head office and in an in-store environment, so few specific business skills are required as franchisees know exactly what is expected of them.
By the time they are ready to open a store they are familiar with all aspects of operating the business, from stock control, to finance, IT and product knowledge. They have a passion for the brand and that is critical to making a franchise store work. You have to wholeheartedly buy into the brand, live and breathe the brand and make it your own.
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Advertise your job ad on Bizcommunity Single job ad Prepaid discount package Recruiter package. Applications open for Google for Startups Accelerator Africa. Acquired by Taste Holdings in , they reputed to be the only vertically integrated franchise jewellery chain in South Africa. Where does the story behind the success of NWJ start? He opened his second jewellery store in the same year, and the name subsequently changed to Natal Wholesale Jewellers. In , in an astute business move, Rabinowitz had the foresight to buy shares in one of the oldest jewellery manufacturers in Durban, Durban Manufacturing Jewellers.
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