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What is a Leaflet Meant to Include? Posted: 27 Sep 27 Sep For instance, products available in the offer, listings for the event or new items you have on sale. How do the customers respond? Give a phone number to contact, a website to visit or an address to find. Creativebloq 4 Your Target Audience Whose hands do you want this leaflet to fall into? Smashingbuzz This business leaflet is a beautiful and alternative way to promote guitar lessons.
Shydesgins 8 Choose a title that says it all Leaflets have to get their message across in an instant. About the Author Hi! Need help? Close Start Chat. We previously looked at 5 things to remember when designing a leaflet and one of the most important things to remember is the […]. Think of seasonal fashion trends and consider these colour trends when designing your leaflet in the coming months.
Use colours that work well together to help promote your offering, but […]. Click here to cancel reply. All Products. Save with our Loyalty Reward Scheme. Tags 6 Sheet Posters 48 Sheet Posters 96 Sheet Posters Advertising banner stands billboards booklets branding brochures business cards christmas designing digital print excellence digital printing digital printing ireland digital printing online direct marketing flyers Folded Leaflets images leaflets Luxury Business Cards marketing online printing online printing ireland online printing services Outdoor advertising outdoor posters Perfect Binding perfect bound books personalisation pop up stands postcards posters print printing pull up banners qr codes quality print recycled paper roll up banners Saddle Stitched Booklets sticker printing stickers Vinyl PVC banners.
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Your copy should include these basics:. If you refer back to the AIDA formula near the beginning of this guide, you'll remember that the first part of the formula is "Attention". In order to ensure that your leaflet grabs the attention of your target audience, you need to utilise a bold, hard-hitting and eye-catching headline and possibly subheadings too. If you take a look at the CPD leaflet above, you'll see how a bold headline can be used to grab the attention of your audience.
You can see that on the front of the leaflet, it simply says "CPD onsite and online learning ". This headline is written in a large, bold, uppercase, clean font which further helps to ensure that it grabs people's attention. What's more, it offers a brief insight into exactly what the leaflet is all about in just five words.
Even if your bold eye-catching headline manages to entice your target audience into picking up your leaflet, it doesn't necessarily mean that it's enough to hold their attention and pique their interest throughout. You'll notice that the CPD leaflet also does this well. You can see in the image above that on the first page of the leaflet is a subheading. By using a question like this as a subheading, you can invoke the readers sense of curiosity further and ensure that they want to read on. The key to creating successful headlines and subheadings is to use clean, bold, large text.
You should also utilise colours that contrast with the background e. Once you've utilised headlines and subheadings to capture the attention of your audience and keep them interested throughout your leaflet, you need to think of ways to create a desire for your product s or service s. One of the best ways to do this is by utilising high-quality imagery that will strike a chord with your target audience.
To do this, you need to know exactly what your target audience desires if you followed point 2 of this guide, you should have a good idea of this. Let's take a look at another page from the CPD leaflet mentioned in the previous point. You'll notice that on this page, there is an image of a happy woman and her dog. There is also a quote from the woman. As the leaflet is essentially advertising courses at the Royal Veterinary College, it's likely that this image will help to create a desire amongst the leaflets target audience i.
It shows a woman enjoying the course alongside a quote praising the course and tutors. It's likely that readers of the leaflet are looking to find a course that offers exactly what the woman in the image is portraying thus creating desire. Another example of imagery being used to create desire is in the leaflet from Foodland above.
This was a leaflet showcasing some of the best Spring recipes and as you can see, beautiful imagery of the food is used to create desire. The food looks so appetising that readers are likely going to want to create the recipe for themselves. One thing to note is that although images are great for creating desire, you should use them sparingly. Don't force too many images into your leaflet and never use low-quality images.
Often, when it comes to designing a leaflet, it can be tempting to utilise an overly complex and hard-to-decipher font. When you're designing your leaflet on a computer screen, these fonts can often look great as usually, your design will appear larger on a computer screen than it will on the finished produced.
However , it's important to remember that using a professional and highly-readable font is exceptionally important when it comes to leaflets. Not only will an overly-flamboyant font present an unprofessional image, but it will also make things difficult to read especially from a distance. Typically, it's more important to use a highly-readable font for the bulk of the information on your leaflet e.
The reason for this is because this text tends to be small and therefore, will be harder to read than a large bold headline. However, as you can see from the 'Simplicity Works' leaflet above, simple clean and readable fonts can be great for headlines too. Fonts such as Times New Roman, Helvetica, Ariel and other similar typefaces are perfect for leaflets as they're highly-readable in both uppercase and lowercase formats. You're certainly not bound to these fonts though as there are a whole range of beautiful readable typefaces out there.
You can see an example of one of these in the counselling leaflet template above. It's a highly-readable font, yet it still aligns with the overall visual nature of the leaflet and the brand it's marketing. Note: If you're targeting an older audience, it may pay to choose one of the absolute most readable fonts and also print the type in a larger typeface.
Colour is one of the most powerful tools you can use when it comes to obtaining that initial attention for your leaflet. Often, leaflets are presented alongside other leaflets i. Using colour is a great way to do this as more often than not, leaflets that utilise bright vibrant colours will demand more attention than dull boring leaflets. Just take a look at the leaflet above for example; you can see how this would stick out like a sore thumb no matter where it was placed.
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