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Email may not be the latest or trendiest way to communicate, but it continues to dominate business communication. In , 3. By , the number could hit 4. And even as social media marketing thrives, the benefits of email marketing remain. Email marketing also excels at customer retention and revenue, primarily when you use best practices for email marketing.
Understanding email etiquette — and avoiding embarrassing email blunders — is essential. Primary recipients are more directly affected by the email and are typically expected to respond or take action.
For CC recipients, on the other hand, responding and acting are generally optional. The key purpose of the CC field is to simply keep someone in the loop. For instance, if you ask your copywriter to make a decision that will influence your graphic designer, it would be appropriate to CC the designer in the email.
BCC is most commonly used for mass emails and messages to email subscribers. It protects recipients' privacy by hiding their email addresses from other recipients whom they do not know.
Additionally, the email has a cleaner and more personal look without a long list of recipients. Use a CC email when you want the email list to be visible to all recipients, and you want everyone to be included in the rest of the thread. Here are a few specific uses for CC:. Here are a few specific uses for BCC:.
You need to send an important update to the designer. The update could potentially impact the project timeline, thus affecting the other people involved. For example, if you CC bob example. For example, if you have bob example. Someone on the BCC list can see everything else, including the CC list and the contents of the email. However, the BCC list is secret—no one can see this list except the sender.
The To and CC fields work similarly. Whether you put four email addresses in the To field or put one email address in the To field and three in the CC field, the four people will all receive the same email. When it comes to email etiquette, the To field is generally for the main recipients of your email.
The CC field is for sending a copy to other interested parties for their information. For example, if you send an email to bob example. Of course, you can continue to BCC Jake on future emails or forward him a copy of the reply. However, people are much more likely to receive all replies in an email thread if you CC them.
In practice, a lot of this can come down to email etiquette and different people will use these fields differently—particularly the To and CC fields. Browse All iPhone Articles Browse All Mac Articles Do I need one? Browse All Android Articles Browse All Smart Home Articles Customize the Taskbar in Windows Browse All Microsoft Office Articles Using Bcc to Preserve Privacy. Follow Share Cite Authors. Share this comparison: If you read this far, you should follow us: "Bcc vs Cc. Comments: Bcc vs Cc.
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